MTV Games Disappointed With The Beatles: Rock Band Sales
With all the hype that surrounded The Beatles: Rock Band video game last year, it seems MTV Games was not entirely satisfied with its sales figures. In a recent interview with gaming website MCV.com, MTV general manager Scott Guthrie admits that they may have “underestimated the competition.”
“We got caught in a few things that happened last year. It was a tough economy; there was a lot of competitive products out there, and I think Beatles probably had softer sales than it would have if some of those things weren’t in play,” Guthrie says.
He adds, “Overall we were pleased with the sales. I think that we underestimated the competition and they took mind share away from us.”
Though the game may not have raked in the kind of cash MTV was looking for, it did contribute a heft chunk for charity. For the entire month of January, every time some purchased that expansion track “All You Need Is Love” for X-box, Microsoft made a donation to the Doctors Without Borders campaign. The effort raised roughly $220,000.