[lastfm]Richie Sambora[/lastfm] has launched a fashion label with Los Angeles designer Nikki Lund.
The label is called White Trash Beautiful and is currently producing only women’s items. Only Sambora and bandmate [lastfm]Jon Bon Jovi[/lastfm] have items from the possibly-forthcoming men’s line.
In an interview with Vogue magazine, Sambora said of the label, which was launched in California in March, “We didn’t want it to be[lastfm] JLo[/lastfm]’s perfume or [lastfm]Beyoncé[/lastfm]‘s cologne – this is a clothing line. It’s serious and, ultimately, we will do a men’s line – we’ve made a jacket for Jon.”
He also noted, “I can’t wait to do menswear range. A lot of men’s clothes are quite boring and I want to bring some excitement back into fashion for them. At the moment, we’ve created some clothes just for me to wear and I’m getting so many compliments that I know there is a need for our men’s clothes and hopefully the range would be just as successful.”
The collection will be available for sale in the U.K. later this month.