Has there ever been a bigger video game release than the lates Call of Duty game? The game is insanely popular, and the [lastfm link_type="artist_info"]Rolling Stones [/lastfm]are reaping the benefits.
The [lastfm link_type="artist_info"]Rolling Stones[/lastfm] saw a spike in their digital music sales this week following the release of a new television ad for the video game Call Of Duty: Black Ops.
The ad features the Stones’ classic “Gimme Shelter” and went viral on YouTube, where it received over three million views. The song’s sales doubled to over 5,000 downloads in the week following the ad’s release, and totaled over 11,000 in the week ending November 14.
“It’s such a big deal, such a serious song and such a big band. We had to fly out for it. They certainly say ‘no’ more than they say ‘yes.’ It’s The Rolling Stones. It’s not like they need the money,” said Activision VP of Music Affairs Tim Riley.
The Stones’ song “Sympathy for the Devil” was previously licensed as background music for one of the game’s scenes.