We started writing something prolific last week… but after we discovered that digital discotheque, time just kinda got away from us.
According to a study from the National University of Singapore:
“…they assigned 96 undergraduate management students into one of three groups – (1) a control group, (2) a ‘rest-break’ group and (3) a Web-surfing group. All subjects spent 20 minutes highlighting as many letter e’s as they could find in a sample text. For the next 10 minutes, the control group was assigned another simple task; members of the rest-break group could do whatever they pleased, except surf the Internet; and the third group could browse the Web. Afterward, all of the subjects spent another 10 minutes highlighting more letters.”
Those participants who wasted their time on the internet showed signs of being “… significantly more productive and effective” than the other groups.
It is believed that employees who surf the internet feel a productive boost, claiming their breaks were more “enjoyable” and “rejuvenating” than sipping a latte or crunching numbers.
How about that?
We thought we’d take this opportunity to invite to “Jack FM’s Best of the Web Seminar” AKA “Jack’s Webinar.”
Waste your time to that new promotion!