“These four headlining artists are willing to play for free because they believe this generation wants to see the end of extreme poverty,” said Hugh Evans, cofounder and CEO of Global Poverty Project, in a press statement about the event. “They’re all committed to that goal – in partnership with tens of thousands of global citizens.”
With the goal to encourage people to take action, Evans said this year’s major themes include education, women’s equality, global health and global partnerships.
The festival is free, but in order to attend, music fans must visit the Global Citizen website, where they can join the “movement” and then earn points through social actions. These points are then used to enter a drawing for festival tickets. A total of 27,000 double passes will be given away to entrants.
Global Citizen posted a promotional video (below) about the group that also talks about the process for earning points.