Duran Duran Headlining Unveiling of the New Mazda Miata

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Duran Duran (PRNewsFoto/Mazda North American Operations)

Duran Duran (PRNewsFoto/Mazda North American Operations)

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Car reveals just got a lot more musical, thanks to Duran Duran.

The band will headline Mazda’s unveiling of the new 2016 Mazda MX-5 Miata during a live event to be held in Monterey, Calif., on Sept. 3  and streaming on the auto manufacturer’s  YouTube channel.

Mazda will hold simultaneous reveals in TokyoBarcelona and Monterey. Double D fans can tune in starting at 6 p.m. PT to watch the live reveal of the Miata, as well as highlights of Duran Duran’s performance.

Related: Duran Duran, Nile Rodgers Reunited, Working on New Music

Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation,” said Mazda’s Russell Wager in a release. “In 25 years, both the car and the band have evolved while staying true to their roots.  It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal.”

Read more on Radio.com.

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