By Radio.com Staff
It’s certainly not the first time the Ramones‘ “Blitzkrieg Bop” has been used in a TV commercial. But what makes this particular use of the song is that, surprisingly, it’s the soundtrack to GoPro’s first-ever Super Bowl ad.
With its infectious chant-style “Hey ho, let’s go” intro, the 40 year-old punk rock anthem was apparently chosen not by a big marketing firm because it fit the target demographics, but by the young action sports enthusiasts at GoPro. The San Mateo, CA camera maker explained the story behind their commercial like this:
The only thing at the Super Bowl nearly as anticipated as the action on the field is the commercial time in between. Some brands look to inspire the consumer while others look to extend their demographic, and others still just look to introduce themselves to the world. Whatever the case may be, marketing teams work tirelessly to create something that will grab the attention of the Super Bowl viewers.
Thanks to you, GoPro does not have to do that. Every day, GoPro users create and share content that inspires us. No think tank needed. You create the most dynamic, engaging content out there. We are just excited to show it to everyone. This is your world, brought to you by you. Plus the Ramones. Because everything is better with the Ramones.
It’s clear however, that not everyone who will see the Super Bowl ad this Sunday will get a warm and fuzzy feeling for the same reason. While some will harken back to to the heyday of punk rock or hearing the song on the radio in regular rotation, others were introduced to the song in different ways, decades after the track’s debut. Such is the case with the teenage Tyler Redding from Michigan, who commented on GoPro’s YouTube channel after seeing the video: “TONY PRO SKATER 3 MUSIC!? YES!!!!”
Listen to the full version of the Ramones’ “Blitzkrieg Bop” below.