double decker bus
Earlier this week (November 13) Beatles fans in New York and Los Angeles were treated to mobile Beatle “pop-up shops.” The “shops” were customized double decker buses, which made several stops. The buses served to promote the release of the Beatles’ catalog on 180-gram vinyl LPs. The stores sold the LPs collectively as a box set, as well as individually; Beatles CDs and other merchandise was also on sale. In each city, a unique commemorative shirt from the event was sold (and sold quickly to eager Beatles collectors).